<p>
I was lucky enough to get an exclusive Q & A with Sarah Gross, the founder of Rescue Chocolate, a non-profit company that sells artisanal vegan hand-made chocolates and donates net proceeds to various animal rescue organizations! Charitable and delicious, lets see what Sarah had to say.
Petaholics: Hi Sarah, so I’ll get right to it. You’re working with Jean-Francois Bonnet at Tumbador Chocolate on creating this wonderful artisanal chocolate. How did Francois and the Tumbador team initially react to the idea of selling chocolate and donating the profit to animal rescue?
Sarah Gross: They loved the idea. Tumbador is a socially responsible company. For example, they are leaders in hiring and training ex-cons and others in society who often find it difficult to get a job. So they were happy to facilitate Rescue Chocolate’s mission of doing good for the animals.
P: Not only does your work aid rescue, but you mention raising awareness about over-population. Why did you decide to make over-population education a prime part of your mission at rescue chocolate?
SG: It’s the only way to make things better. The euthanasia of 4-5 million dogs and cats each year in this country is just appalling. Here is a problem that is so preventable! People just need to be made aware of the importance of spaying and neutering. They have to be shown the super-easy tools that exist for correcting a pet’s behavioral transgressions. Education is the key, and a company like Rescue Chocolate can aid in getting the word out.
P: Each of your products is named after a different part of your mission at rescue chocolate, whether it’s educating consumers about feral cat colonies or correcting misinformation about so-called “aggressive breeds” like pit-bulls and Rottweilers. I noticed that, for a limited time, a treat called “the good egg” is out. What is the good egg? What goal does the “good egg” represent?
SG: The good egg is the person who fosters a homeless pet until a permanent home can be found. The good egg is the person who goes down to the local shelter and falls in love with his or her forever friend, instead of supporting a pet store with a puppy mill behind it. The good egg is the neglected, abused, or abandoned dog or cat who still wants to live and love. There are good eggs everywhere.
P: That is wonderful! Why did you decide that Rescue Chocolate should be vegan and certified kosher?
SG: Well, I’m a vegan and have been for more than a decade. The vegan lifestyle is not only kind to animals but to the environment and the pocketbook as well. It would be a little nuts for my product to support animals if at the same time any animals had been harmed or killed in the making of the product! And kosher can be another way of saying the same thing, but in a more ancient way. People have the connotation that kosher means higher quality. There is also a component of animal compassion built into it, but it doesn’t go far enough in that arena for modern sensibilities. Having kosher products just opens up another whole segment of the marketplace that I wished to serve.
P: I never thought of it way, but you’re totally right You have several retailers both online and in store committed to selling Rescue Chocolate. How do you develop relationships with other businesses who are also committed to animal rescue?
SG: I seek them out, emphasizing the marketable aspects of the product. Plenty of stores are willing to help the animals, but their prime motivation is to make a profit for themselves of course. So I sell them on the superior taste, the eco-friendly materials (which captures a lot of consumers), the fact that Rescue Chocolate is an artisan-style food made by hand, the fact that we use very high quality cacao, and simply that consumers rave about it!
P: There are so many animal rescue organizations doing wonderful work. What criteria do you look for in an organization when deciding which agencies you might want to donate to next?
SG: They have to have animal rescue as their primary mission. They also have to have a large enough membership base that the partnership with Rescue Chocolate will have an impact. When I name a beneficiary, I do a lot of publicity for that organization, and I ask it to return the favor for Rescue Chocolate. The publicity drives sales up, which in turn leads to more profits flowing back to the organization. and this summer, I have learned to pick groups close to my home base in Brooklyn, because warm-weather shipping is ridiculously expensive.
P: I hear you! plus, all your chocolate would melt in the California sun!
I hope you all learned something new, and I encourage you to go out and find some local Rescue Chocolate in and around Brooklyn! It’s truly a guilt-free dessert. Thank you so much to Sarah for connecting with me and for all her hard work.